During the auto show in Paris back in 2010, Lotus unwrapped five concept sports cars which were all confirmed to hit the production pipeline. These concepts were the following: Elan, Eterne 4-door coupe, Elite grand tourer, and the Esprit Supercar. There is also the replacement for the bread and butter of the brand, the Elise.

The first among the bunch of the sports cars that will be rolled out is the Lotus Esprit supercar that is set to be launched by 2013. Changes to the plans were made though as we last heard.

Since the announcements back in Paris, the car manufacturer has been battling major hurdles like its parent company now being controlled by a private firm, losing its market for the Exige and the Elise in the United States, and its too much work on motorsports. The carmaker though is still pushing for their plans saying that they will be profitable in the next few years and hoping that the funding for their products will not be hampered.

During a recent interview, Dany Bahar shared that the Esprit launch was pushed back two years from now or on 2014. This forecast is the soonest possible but still adjustments might come especially as the brand still awaits the go signal from DRB Hicom which acquired the former parent company of Lotus, Proton.

The new parent company is still looking thru the books of Lotus and reviewing the ambitious plans of the sports car manufacturer. The work though at the factory of Lotus in Hethel in the UK have restarted.

Lexus fielded their first ever advertisement during a Super Bowl game last weekend. You might have seen a preview before over the internet but we have here the full video launched during the Super Bowl XLVI in case you missed it.

The clip below puts spotlight on the 2013 GS by Lexus and the vehicle breaks free from all the restrictions symbolizing the new direction the company wants to take in terms of its design lines for its rides.

Click here to view the embedded video.

Lexus will be releasing an updated range and new line of products this year and what they did below during the big game was show millions of viewers that Lexus is a brand that deserves their attention. We are pretty sure the ad placement will help in renewing the interest of the consumers in Lexus.

Take note that at the end of the video, the manufacturer gives a hint of four vehicles that may be unveiled by Lexus in 2012. They are there just waiting on the sidelines until they should come to the scene.

Automakers flooded the Super Bowl scene trying to spark a boom in the industry. Other brands which tried to push their products into the market thru the big football even are Cadillac, Audi, Hyundai, Suzuki, Kia, Chevrolet, and Volkswagen.

Click here to view the embedded video.

The system is still a few years away from getting into the production pipeline but Mercedes-Benz confirmed that they will be implementing a COMAND system by 2012. They added that this system is designed to be used by iPhone owners. Once your phone is connected with the system, users can get some apps that can send useful information to the display of the car which can then be used with the COMAND system.

If you do not own an iPhone, you should not feel left out as Mercedes also plans to tap the MirrorLink used by HTC, Samsung, and Nokia. There will also be a support so pairing different kinds of phone to the @yourCOMAND system will be a breeze without requiring pass codes or having to search for the device. These technologies might be on the market by 2013.

Here is a video about the COMAND infotainment system:

The latest trip of the Camaro ZL1 was in Ontario, Canada during the Camaro Homecoming Event. The car manufacturer released a video of the Al Oppenheiser, chief engineer of the Chevrolet Camaro , to give us a tour of the powerful ride.

The chief engineer hints that the Camaro will also be released to have automatic transmission in the future to give in to the requests of the consumers. He relates the reasons behind the redesign of the components of the ZL 1 including the new parts that has to be introduced with the Camaro ZL1. We do not want to spoil everything so click on the video below for the tour of the ZL1:

Click here to view the embedded video.

The 2012 Camaro ZL1 will sport a supercharged LSA 6.2L V8 which can produce at 550 horsepower while revving at 6,100 rpm. It can generate about 550 lb-feet of torque at 3,800 rpm. The powerful heart of the car is mated with a six-speed TR 6060 manual transmission and comes with a shorter shifter for more efficient gear changes. The Camaro ZL1 also boasts of a dual mode setup for its exhaust system that gives off that powerful and deep vroom. Get your bank accounts ready in the early part of 2012 if you want this muscle car in your garage.

When luxury car brand Jaguar was still under the wings of the Premiere Auto Group, it simmered down on its ambitious big-volume plans. But they are with Tata now and they are scaling up their volumes once more. It has yet to be made official but Jaguar is said to be planning to manufacture around 750,000 units by the end of year 2018 with the help of Land Rover as its partner. Yes, Jaguar is back to its big-volume dreams as the 750,000 units plan is about three times as much as its present production figures suggest.

The new breeds of executives of these car companies have agreed make engines that are more fuel-efficient and vehicle designs and production procedures that are more applicable to a wider range.

With these in mind, the Land Rover needs to evaluate several components of its upcoming models while Jaguar is working on revamping the XF model that comes with a corresponding wagon counterpart that will be launched in the last quarter of the year. By the year 2013, Jaguar is said to launch sports car models with lighter price tags and a family-friendly car model that will go head to head with the BMW 3-series and the Mercedes-Benz C-class range. There are also planning to launch new versions for XK and XF models by 2014.

There also word that Jaguar is brainstorming about the creation of a four-door shooting brake system that will debut along with the next-generation XF models. This plan is speculated to give the sales a boost by almost 15 percent.

The new McLaren supercar is expected to come later this decade as the car manufacturer has its hands full setting up another company, creating the MP4-12C, and making sure they have a good network of dealers to sell their lineup.

According to insiders, the new F1 will be a revolutionary supercar which will be distinguished as such. This is the other side of the coin to its sibling the MP4-12C which receives criticisms for its unadventurous design lines.

The new McLaren F1 is being pushed by an excellent development program which could be the fastest and most efficient the car industry has seen so far.

The new F1 supercar will have a mid engine setup on its carbon fiber monocoque with a similar architecture to the MP4-12C. Despite the intention to be really radical, the car will still have traces of the F1 brood. It is also not clear if it will take the original configuration of the car where the driving seat is placed centrally.

The F1 on the works is expected to implement technologies that will put emphasis on keeping the weight of the car down.

McLaren has not released any information yet with regard to the powerplant of the F1 but I may possibly come with solutions for low emission.

The reason? Well, I have personal issues with a lot of personal mobility vehicles. And, you guessed it, GM’s new series of EN-V concepts are pretty much all personal mobility vehicles.

I see the practicality — especially here. You see, GM is working in conjunction with SAIC, their China based partner.

Shanghai, Beijing: cities that thriving could seriously benefit from vehicles like this. Sure, they are not the most aesthetically pleasing things in the world, but I’ll grant you that there are types out there who find them cooler than anything.

And for that area, they are beyond practical.

IDEA — that is, the IDEA Institute — the Turin based manufacturer, is bringing a slice of Italy to Geneva.

This is a brand new design aesthetic and direction. Not only that, but the car is a hybrid, taking this four seater sedan right to the top of everybody’s list.

The Sofia is related to IDEA’s ERA concept, as you can see its in shape and its sleek lines.

It was the automaker’s desire to embody all Italy is known for in this car: beauty, elegance, style, and overall look.

The cool thing about the IED Tesla EYE Concept is the fact that it is actually an all electric car, which is something that a lot of companies are focusing on right now.  Another thing that is cool is that this car was actually created by IED students – which is another benefit of it, as these students are brilliant.

You want a car that is going to last?  The IED Tesla EYE Concept is it.  Seriously.

The brand new Volkswagen CrossPolo is actually one of the newest members of the family and I can tell you for sure that the beauty of the Volkswagen CrossPolo is incredible.  You want beauty, you want style?  It is all wrapped up in the Volkswagen CrossPolo!

Make sure that you check it out in Geneva, when the auto show is going on, that is coming up soon!